1st page. Website. Final.

-> The website page is colourful and with lots of photos - it makes it eye catching.
-> The top of the website is taken from the actual newspaper, it's in black and white so stands out very well, audience always sees the name of the newspaper/website - also even though the newspaper is in black and white the website still suits the newspaper because it doesn't have too many colours. I've tried to make it look not too formal but also not too 'funky'
-> I left the background white because I wanted it to reflect the newspaper, which is local but also about business and economics, the website looks serious
-> The red line at the top is like a short cut - readers are able to see the main features and information that it in the website
-> Black line shows most recent and important news, it stand out very well which emphasizes the importance of the information
-> The website is divided into couple different sections, world news, local news, opinions and also advertisements. When doing my research I saw that all website promote something. My adverts are charity, helpline, bank and also air company. All of these help people somehow and it's useful. I've used air company because people like business men usually fly to different places so I decided that it would be a good addition to the website. All of the adverts are very simple, and in websites you are able to click on it and it takes you to the actual websites for it. The adverts must be simple in the website because if it;s very complex than it would be too much, because websites are colourful itself
-> This post contains photos that I took myself, because the other were taken from the internet. I've tried to use photos of people as much as I could because I realized that in websites photos are usually like that.
-> Local news section is big because the website is of a local newspaper. This will suit my audience because people reading this paper usually will be living in Basildon and Area, it will be important for them to know what's happening in their area. I've used photo of Basildon so that the readers would recognize the place straight away.
->In world news section I've placed a photo of a sea in winter, I took it when I was on holiday in Lithuania, I've used it to show that this section is about other places, and not England.
-> I decided to add section with opinions, because I think it's very important to make the reader feel that their opinions matter and that it's important for them to take part in what's happening in their community. Audience must see the newspaper and website helpful and interesting part of Basildon and Area.
-> I've used red colour to separate sections in order to make it clear when the one ends and another starts. I think it's very eye catching colour and is a good addition to the website.

-> I've added the title and logo of the newspaper at the top so the audience knows what newspaper website it is. 

-> I've added few photos of people and their opinions because audience is able to see what other people think and they are able to express their views and also it gives them a feeling that their thoughts are important

2nd page. FINAL.

So far I added more red lines to separate the website. It is starting to look like a normal website now. The main colour will be red and the background is going to stay white. The writing will be in either dark blue or in black when I want to separate little pieces of information.
I am going to use dark colours for writing because making it colourful would not make it look serious, which would be not good, because it's not how I want this website to look like - it wouldn't suit the purpose of it.

There are two red lines 'Local News' and 'Local advertisements' - lines like that will separate the columns and parts of the website.
I added another big column with Local News. I've added one small photo, headline and little information about one of the points that I made. After that I am going to add more short statements about local news. I am not going to put photo next to each of them because it would be too much, it wouldn't look interesting and just look plain and the same.
The sentences will not always be correct or grammatically correct but the purpose of this would be that I need to make it interesting to catch the readers attention, I've looked at so many newspaper and websites headlines - and it's usually not too clear, but you still want to read it because it's persuading.
 -> STYLE ACCORDING TO PURPOSE - the style of the sentences is, and will be structured the way so that it would drawn in the reader to click on it and find out more information.

What I did on the right side was places 'adverts' of a company, charity and helpline.When doing research I found these 3 to be most common as advertising. It has a clear purpose and the adverts are very simple, the most important thing is just to make it stand out.
The idea of these are that readers would be able to click on it and then it would take them to a website of a particular company, helpline etc... I didn't put number on all of them because when they click on it they would get all the information needed.
I also made it very simple, and just used bright colours to make it stand out. This is good because readers will see it clearly and be aware. Also it gives better opinion about the newspaper because it would show that it's trying not to just advertise but also help people (helpline).
Those adverts suit the target audience as well because everyone might need a helpline at some point in their lives, also everyone could help a charity and people also need doors or windows. The adverts have clear purpose and would be used a lot. This is why it would get a lot attention from people.
I didn't want to put a lot of information because then people might just think that it's too much and they will not be bothered to actually read it (if I see a lot of writing I don't always read it).

Further improvement.

Further improvement of the website. I've added one more column, photo and information. I will add another small section and then move down. I haven't started placing any lines yet, because I want to form the look of the website first.
I did some research on the websites and found that most of them had a headline and then little bit information to make the reader intrigued to click on the article and read it further. I used photos next to each column because it represents what the article is about, because I realised that for example when I look at the website, I pay attention to pictures a lot, because if I see a clear photo I understand what the article is about without reading it. BUT, on the other side reader might interpret the photo differently, so I have to be clear and think my photos through, because I don't want to give the reader mixed messages.

Website.

I've started doing the website. 

It will be different to the newspaper, because the newspaper is in black and white and looks serious and also a bit old fashioned. That was the purpose to this newspaper, I wanted to make it look different to what we have today.
Website will be more colourful but I will try to make it look as formal as possible. Obviously it will include fun information because I must draw the audience in. Website must have lots of photos and short articles in order to keep the readers attention. I will divide the page into smaller and bigger sections, every section will have a headline a photo and little information. Right now I will be using photos from then internet, but once my page is formed I will take my own photos and place it inside the page. I will use one main colour for the lines to separate the articles and the information. I don't want to make it too colourful but it needs to be eye - catching. Adding colour but also making it look a bit serious will suite my target audience, everyone but mostly  older people. There will also be a lot old important information about the work and local news.